Study More About How To Really Make The Most Of The Useful Promotional Diary In Your Marketing Activities

Maybe you are starting down the path of selecting this year’s promotional diaries for your organisation, but what sort of diary do you need to look at for your customers or sales staff?

If you are giving the diaries to your own staff and they are mainly desk bound, then take a look at the range of desk diaries available. These are larger then the basic pocket diaries and give plenty of space for your staff to write in. They come in a variety of formats, from page per week to page per day format. With these, you have a choice of how much space you are giving your employees to write their appointments in. Too little space and the diaries could end up in the bin, so don’t cut corners and give a small diary to those with lots of details to record.


For those companies looking to give diaries out to their customer base, then you really need to know who your customer base is and how they are likely to need to use a diary.

Many people using diaries for personal use will be satisfied with just the basic pocket diary, with week to view. These are small enough to be able to carry about on a day to day basis, whilst having the space to write in the day’s events. The benefit of giving out diaries to customers in bulk is that they then show the gift to their friends as they are trying to arrange nights out, and in doing so are showing your logo to their friends in doing so.

Such quick glimpses of logos might not appear much, but if the person knows your logo or is likely to see it around, then it may well catch their eye and they can be influenced by it, without even remembering that they have seen the logo.

Diaries might not seem to be a massive promotional item, but they can be wonderfully simple.

A popular addition to the often used promotional diary is to add a pen to the diary gift. This is an excellent idea as it adds to the perceived value of the annual gift.

But what many people are thinking of is the compact pen that slots neatly into the spine of a week to view pocket diary. But better still, especially for adding to the perceived value of the gift, is to have your diary produced and given out with promotional pens, both showing your company’s logo or message on them.

This matching of promotional items allows you to distribute promotional diaries with pen to many of your customers, who will be very impressed with the item that you have arranged for them. And by choosing to use a logo pen, you have the choice of giving out anything from a cheap pen, worthy of mass distribution to an expensive top of the range looking Parker promotional pen.

Careful matching of the pen with the diary, remembering to match the colour of the diary cover to the colour of the pen barrel, means an impressive looking gift. And if you are giving out large quantities, it may also be feasible to use different ranges of pens so that different customers get different values of gifts.

By matching and offering this joint present, you are extending the item to a meaningful combination and showing more thought than the customer is anticipating, which they will remember for some time to come. They also have a double present, so are more likely to see one of the items, and your logo, when they are in the mood to buy from you again. This means that by adding a pen to your diaries, you could be rapidly increasing the effectiveness of the marketing activities.

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