Using Telemarketing & Customer Trends To Beat The Recession

Everyone is aware that the world is in the grips of a global recession and with major retail companies like Woolworths in deep trouble, it is no wonder that most people are concerned. The prospects are not good for many retail companies as they are in a situation where the building societies and banks that were once happy to lend them money have turned round and said no. This is because retail business customers are now considered to be high risk, which can cause big problems for small shops as they rely on the banks for their cash flow. This means that most of these organisations have their cash tied up in stock and this means they either have no money until they sell the stock or they have to reduce the amount of stock from suppliers.


A A way to fix the current economic climate is to try and get customers to spend more and this is why many businesses are now trying to come up with business growth plans, utilising marketing like telemarketing and public relations, in order to survive recession and make their business stronger for the future. Many businesses are now selling off a lot of their items at reduced rates so that they can free up some of their funds in order to pay off important bills and to keep their creditors happy. The issue with this is that many consumers will now wait until prices have dropped right down, rather than buying goods now when the businesses need it. This means that consumers tend to only spend money on products that they believe that they have to have.

It seems that consumers are still happy to spend money but they will only spend it on things that they can rationalise, this will mean that they will spend money on bills, food and health products as well as gifts for certain times of year. Consumers will also still spend money on special occasions like weddings because these are likely to be once in a lifetime experience and no man is going to deny his daughter the Castle Wedding she has always wanted. People are also prepared to spend out on presents for weddings especially when it comes to jewellery such as Mens Cufflinks.

The signs are showing that consumers are becoming cleverer with their cash. A recent press release said that Manchester restaurants and takeaways were still performing well and that the reason for this was because consumers are still ordering takeaway food but are going for the less expensive option. Instead of ordering food from big brand names like Dominos they are choosing to go to local Manchester restaurants because these cost around 20% less.

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